How will Bajaj Finance & RBL Bank fare post ending their co-branded credit card deal?

Context of the Deal 

Bajaj Finance and RBL Bank partnered to offer co-branded credit cards, catering to millions of customer

What Happened? 

The co-branded card deal is coming to an end, with both parties moving towards individual strategies

Impact on Bajaj Finance 

Bajaj Finance plans to launch its own credit card program in collaboration with another banking partner 

Impact on RBL Bank 

RBL Bank aims to focus on expanding its standalone credit card offerings and banking services 

Market Share Implications 

The competition in the credit card market may intensify with both players pursuing separate goals. 

Customer Experience 

How will this impact the 4 million+ customers of the co-branded credit card?

Industry Experts Weigh In 

Experts predict potential disruptions in the short term, but long-term growth opportunities for both 

What to Expect Next 

New credit card offerings, customer retention strategies, and enhanced services will dominate their plans 

Conclusion 

Ending the deal marks a new chapter for Bajaj Finance and RBL Bank. Customers should stay informed