The largest revenue-based financier in India and Peter Thiel-backed Velocity both contributed an unknown amount to Sujatra, a company in the garment industry. The money will go toward global expansion and research and development. With the brand’s recent announcement of its entry into Canada, customers throughout the world now have easier access to its designer ethnic fashion. Additionally, the business seeks to popularize in the North American market the concept of designer Indian ethnic wear that is inspired by traditional art forms.
Sujatra offers a contemporary look in the women’s wear market and specializes in designer ethnic wear. 69-year-old entrepreneur Chitralekha Das launched it in 2016. At first, the company used Indian paintings, art forms, and fabrics to produce distinctive saree designs. The company eventually entered the women’s clothing sector with modern aesthetics. Sarees, kurtis, dresses, shirts, and blouses are now included in their extensive product line. The brand’s unique selling proposition is its modern interpretation of traditional Indian art forms; they think creativity is the secret to putting India on the global fashion scene.
The beginning of international operations will help decrease the high expenses of international shipping from India, and the processing time for orders will also be considerably reduced. As quality, delivery time, and flexibility are crucial factors in the Canadian market, this will strengthen the brand’s position there.
Mr. Bedprakash Das, Chief Executive Officer, Shares, “This money will support our growth and allow us to concentrate more on R&D. With the addition of these monies, we will also integrate new technologies while enhancing the quality inspections. According to our study, buying ethnic clothing overseas can frequently be a letdown owing to the few design alternatives, protracted delivery times, high shipping costs, lack of a return policy, and most crucially, the lack of a facility for custom sizing or proper fittings. We want to change all of this and provide a more convenient purchasing experience. Through our international operations hub in the Greater Toronto Area of Canada, we will provide a 7-day return window, a size exchange facility, and custom stitching options.”
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